Max Impact


Considering exhibiting for the first time?  A previous attendance could have been more ‘productive’?

Best known for ‘Optimising Overseas Opportunities’, CMF Consulting  is offering comprehensive trade show support to ensure the effort, and expense, of exhibiting is optimised. With wide experience in the SME sector, we are acutely aware of the challenges and constraints faced by small businesses with limited resources. We can help you to make maximum impact!

 CMF offers practical, pragmatic …and personalised, advice and services including:


Exhibition Audit:      

  • Analysis of previous attendance results.
  • Objective report on ROI
  • Benchmarking


Pre-Show Planning:      

  • Market analysis
  • Product development
  • Budget
  • Target setting
  • Promotional mix           
  • Media production
  • Data capture                            
  • Metrics


Show Support:        

  • Stand Staffing
  • Virtual Back-office


Follow up:

  • Stand Traffic analysis
  • Enquiry / order collation
  • Results analysis
  • Activity evaluation

CMF principal Ian Watson has over 30 years experience of international Trade Show attendance as exhibitor, buyer, and journalist. Familiarity in fields ranging from tourism (inc. hotelier and tour operator) and transport, to sports goods and accessibility, form the basis for a guide for novice exhibitors he is writing. He is personally registered by British Chambers of Commerce to deliver the Export Communications Review on behalf of UKTI/SDI. At present, he is working on the development of transcreational software and digital watermarking to facilitate the delivery of multilingual content to global markets.

Contact Ian to arrange a free scoping session at  or on +447779 565253.

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